A Glance at Non-profit Email Marketing Best Practices
Jan 05
When you are bent on putting up the best ever email campaign for marketing non-profits you will find more than one practice to track down the ongoing market trend. Making use of varying non-profit email marketing measures can help promote your non-profit to a large segment of the population. There are so many reasons why email is deemed best above all traditional marketing procedures.
Why Should You Use Email Marketing
Email is practically a low price option. There was a time when nonprofits were broadly dependent upon traditional measures like direct telemarketing and media but those measures were all high in cost and they were practically unworkable as well. They lacked the platform for frequent communications required to develop relationships with their clients, donors, and supporters. Today, replacing the traditional communication means that of inexpensive email marketing has proved to be a competent measure to reinforce association with supporters.
Fast Dispatch Times
Contiguity is one of the striking features of Email. Often organizations undergo exigency in situations like raising funds or arranging for donations or sending significant information right at the eleventh hour. In the face of such urgency, you will be getting least time for writing or designing or even printing and sending forthright. But email communications permit you to be agile in your enterprise and you can flawlessly conduct your fundraising campaign with confidence and poise. So it means whenever there is a timing- issue email communication emerges to be one of the pragmatic solutions for marketing non-profits.
See The Results Right Away
Direct mailing often takes time, consuming several weeks or in worst cases months. Email is devoid of all these shortcomings; within 48 hours you will be getting your results and can customize your strategy based on the feedback. You will also have access to click through rates which will help you gauge the efficacy of your message and also weigh your supporter’s interest.
Send Personalized & Customized Newsletters
You will get a valid chance to send personalized, well-customized messages to your customers. Email permits you to effortlessly subdivide your database and send niche specific messages to the individual segment depending upon their interest and bearing. You can conduct an experiment over particular segments of supporters applying different messages to different individuals -A/B testing. In this way, you will be able to contrive and design your message based on those practical outcomes right before you target the whole group.
Understand How to Make Non-profit Email Marketing an Enticing Activity
Make Your Email Clear, Crisp and Captivating
Integrate call to action buttons and links that help in increasing readability. With content think less is more, make sure your content is captivating and will engage readers.
Integrate a Call-to-Action
When you are integrating a call-to-action in your email marketing newsletters, you need to make sure to include specific calls to action and links that make following through simple. Don’t forget that you’re getting only a few seconds to convince people and involve them in the action. Hence, it is necessary on your part to be clear in your approach when you are asking your supporters to do something.
Be Consistent
The number of emails that a nonprofit can send depends entirely upon the organization so the nature and number of email sending is variable – just be consistent. If you have good content, make sure to send emails frequently – you want people to look forward to your newsletters. The emails should work as a stimulant so that readers feel free to join your forum or social media guild.
So when it comes to marketing non-profits, email is one of the most effective options available. The right use and proper format of emails can indeed help you portray your charity in a positive light.