Is your Non-profit Mobile Ready? | Board Management
The web-world is a fast-paced ever-changing world. The web industry is constantly moving forward; being innovative and a forward thinker is vital to stay in front of the crowd. According to a recent article on Forbes, mobile users are looking for a more fully integrated experience. “With 55% of internet usage in the U.S. coming through mobile devices, the best businesses are designing their sites to respond to all mobile devices.” It is important with today’s web users, for nonprofits to adjust their existing websites to adapt to reach consumers effectively.
“The web continues to thrive and grow as a vibrant place where most people do most of their work, play, communication, and content creation.” (Pewinternet.org)
Mobile Friendly Designs
An article found on Entrepreneur, explains perfectly “How to Make Your Website More Mobile-Friendly,” through the use of two web designs:
- Adaptive web designs: Allow websites to be viewed in mobile devices. This design focuses on the users device and not the browser (Progressive enhancement). The AWD detects and identifies the device and then adapts to the detected device and screen size.
- Responsive web design: Allow websites to be viewed in mobile devices. Incorporates CSS (Cascading Style Sheets) technology to create a single version of a website that auto-adjusts to display properly on all devices. A responsive site allows you to reach the most active web audience. RWD Looks good and it’s easy to read.
Web Statistics from WebDam:
- 1.4 billion smartphones in use in 2013
- 57% of users who won’t recommend companies with poor mobile sites.
- 57,293 hours over a lifetime, the average American spends almost 2 hours per day on a mobile device.
- 1 in 4 online searches are conducted on mobile devices.
- By 2015, mobile marketing in the U.S. will generate $400 billion compares to $139 billion in 2012.
Check out this great info graphic by: WebDam Solutions! What are you doing to get your non-profit mobile ready?
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