Content is evolving, visual is on the rise, words alone are no longer enough. One picture is worth a thousand words, and what’s better to capture the attention of your audience. The two most important terms in content marketing are engagement and involvement.“Studies show our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually.” (thenextweb.com)
Show them, don’t tell them. Visual content will boost audience engagement, and allow you to communicate effectively to those visual users. Social Media even has become a highly visual medium. Do you currently have a Pinterest, Instagram, Facebook, and Vine? People are constantly posting and sharing more photos, videos, and graphics. We found some stats from Hootsuite.com that show the explosive growth:
According to LinkedIn, “we are all visual thinkers. 75 percent of the sensory neurons in our brains process visual information. As prospects and customers continue to be bombarded with information in the form of plain text, such as whitepapers and blogs, it can be difficult to differentiate your content from the competition. Visual content can help.” Visual content is:
Don’t miss the opportunity to tap into your audience’s visual side. Stay in the game by crafting a visual content strategy, this will help you drive traffic, grow audiences, build relationships and convert them to potential donors and volunteers!